Coaching the Next Generation of
Financial Champions
Tom Henske knows the student-athlete journey because he’s lived it. As a 2x All-American and 3x NCAA Division I Champion goalkeeper at the University of Virginia, Tom helped lead UVA to their 1991 national title with a walk off save in that year’s penalty kick shootout.
Today, Tom teaches personal finance to student-athletes across the country—both in the classroom and through Total Cents University, one of the most practical, sport-specific financial education platforms in college athletics.
Total Cents University
Personal Finance 101
20-class course designed specifically for student-athletes
Classes delivered live
Covers budgeting, saving, investing, credit, taxes, and more
Built to meet athletes where they are—in their time, in their language
Examples of classes included:
Introduction to Personal Finance
Budgeting
Banking and Financial Services
Compound Interest & Inflation
Credit, Borrowing, and Debt Management
Taxes
The What of Investing - Building a Foundation
The How of Investing - Strategy and Execution
Behavioral Finance
Retirement Planning
Property-Related Insurance
Health-Related Insurances
Housing
Transportation (Cars)
Charitable Giving and Financial Responsibility
Legal Documents and Estate Planning
Money Safety
Henske’s Credentials
SE-AWMA® – Sports & Entertainment Wealth Advisor™
CFP® – Certified Financial Planner™
ChFC® – Chartered Financial Consultant
CLU® – Chartered Life Underwriter
CLTC® – Certified in Long-Term Care
CTS™ – Certified Tax Specialist
CFS™ – Certified Fund Specialist
CES™ – Certified Estate and Trust Specialist
Author of Books
(NIL Financial Playbook, It Makes Total Cents, From Me to We)