Coaching the Next Generation of
Financial Champions
Tom Henske knows the student-athlete journey because he’s lived it. As a 2x All-American and 3x NCAA Division I Champion goalkeeper at the University of Virginia, Tom helped lead UVA to their 1991 national title with a walk off save in that year’s penalty kick shootout.
Today, Tom teaches personal finance to student-athletes across the country—both in the classroom and through Total Cents University, one of the most practical, sport-specific financial education platforms in college athletics.
Total Cents University
Personal Finance 101
- 20-class course designed specifically for student-athletes
- Built to meet athletes where they are—in their time, in their language
- 3 flexible delivery options:
- Live: In-person sessions with a vetted financial coach
- Video: Asynchronous lessons students can watch anytime
- Hybrid: Video lessons + discussion groups with TAs or facilitators
- Examples of classes included:
- Introduction to Personal Finance
- Budgeting
- Banking and Financial Services
- Compound Interest & Inflation
- Credit, Borrowing, and Debt Management
- Taxes
- The What of Investing - Building a Foundation
- The How of Investing - Strategy and Execution
- Behavioral Finance
- Retirement Planning
- Property-Related Insurance
- Health-Related Insurances
- Housing
- Transportation (Cars)
- Charitable Giving and Financial Responsibility
- Legal Documents and Estate Planning
- Money Safety
Henske’s Credentials
SE-AWMA® – Sports & Entertainment Wealth Advisor™
CFP® – Certified Financial Planner™
ChFC® – Chartered Financial Consultant
CLU® – Chartered Life Underwriter
CLTC® – Certified in Long-Term Care
CTS™ – Certified Tax Specialist
CFS™ – Certified Fund Specialist
CES™ – Certified Estate and Trust Specialist
Author of Books
(NIL Financial Playbook, It Makes Total Cents, From Me to We)
