Coaching the Next Generation of
Financial Champions

Tom Henske knows the student-athlete journey because he’s lived it. As a 2x All-American and 3x NCAA Division I Champion goalkeeper at the University of Virginia, Tom helped lead UVA to their 1991 national title with a walk off save in that year’s penalty kick shootout.

Today, Tom teaches personal finance to student-athletes across the country—both in the classroom and through Total Cents University, one of the most practical, sport-specific financial education platforms in college athletics.

Total Cents University
Personal Finance 101

  • 20-class course designed specifically for student-athletes

  • Classes delivered live

  • Covers budgeting, saving, investing, credit, taxes, and more

  • Built to meet athletes where they are—in their time, in their language

  • Examples of classes included:

    • Introduction to Personal Finance

    • Budgeting

    • Banking and Financial Services

    • Compound Interest & Inflation

    • Credit, Borrowing, and Debt Management

    • Taxes

    • The What of Investing - Building a Foundation

    • The How of Investing - Strategy and Execution

    • Behavioral Finance

    • Retirement Planning

    • Property-Related Insurance

    • Health-Related Insurances

    • Housing

    • Transportation (Cars)

    • Charitable Giving and Financial Responsibility

    • Legal Documents and Estate Planning

    • Money Safety

Henske’s Credentials

SE-AWMA® – Sports & Entertainment Wealth Advisor™

CFP® – Certified Financial Planner™

ChFC® – Chartered Financial Consultant

CLU® – Chartered Life Underwriter

CLTC® – Certified in Long-Term Care

CTS™ – Certified Tax Specialist

CFS™ – Certified Fund Specialist

CES™ – Certified Estate and Trust Specialist

Author of Books
(NIL Financial Playbook, It Makes Total Cents, From Me to We)